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SDK to Strengthen Personal Care Products Business

 January 4, 2011

Showa Denko K.K. (SDK) has decided to strengthen the Chemicals Sector’s personal care products business by integrating sales and R&D functions so far separately performed for three segments: materials for skin-care cosmetics; materials for curling agents; and medical-care-related materials, including those for medical equipment and base materials for pharmaceuticals for external application*.  The integration is to take effect this month.

SDK will concentrate management information regarding the personal care business through this integration.  Furthermore, the company will strengthen the business by increasing the speed of product development through closer cooperation among sales, production and R&D units.

Under the new medium-term consolidated business plan PEGASUS, SDK will expand its businesses in various functional materials, including personal care products, as one of its “new growth businesses.”  The company aims to increase annual sales from the personal care products business to 4 billion by 2015.

Pharmaceuticals for external application: Pharmaceuticals absorbed into the system by means other than injection or oral administration.  SDK provides base materials for such pharmaceuticals.

Outline of the personal care products business

  1. Sales unit in charge: Specialty Chemicals Department, Chemicals Division, Chemicals Sector
  2. R&D unit in charge: Chemicals Development Department, Chemicals Sector
  3. Products offered:
    a.Materials for cosmetics: Derivatives of vitamin C and vitamin E
    b.Materials for curling agents: Cysteine (for permanent wave solutions); SpieraTM (a new curling agent)
    c.Medical-care-related materials: Perfluorocarbon compounds; sodium polyacrylate

For further information, contact:
IR & PR Office(Phone: 81-3-5470-3235)