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Showa Denko Group Establishes Its Slogan and Statement

 March 7, 2011

The Showa Denko Group has established a new slogan and a statement to declare its policy to “contribute toward creating a society where affluence and sustainability are harmonized,” providing components, materials and solutions as an evolving chemical company with individualized products.


The Group has started using the slogan and the statement today as a means to communicate the policy to its many stakeholders, including customers, shareholders and business partners, and to make a commitment to carry out the policy. 

[Showa Denko Group’s Slogan]      Shaping Ideas


Imagination is only the starting point.
For real change to occur, imagination must be shaped into reality.

At Showa Denko, we are dedicated to shaping ideas for the betterment of the world.

We pour ourselves completely into our work every day.

Through innovation in chemical technology, we strive to bring the dreams of humankind into reality.

A company of unique minds with unrivalled technical expertise,
we have diligently progressed into a leader in the chemicals field.

Now we are reshaping ourselves, becoming more vibrant and proactive as we pursue fresh ideas with leading-edge technology.

As we work and partner with other global leaders from diverse fields, Showa Denko is shaping the ideas that shape the future.

Giving Life to Hopes and Dreams

There is an increasing need for products and technologies that will help resolve such issues as the global warming and depletion of fossil fuels and support the progress of information technology.  This reflects the drastically changing social conditions in terms of the global environment, security of energy supply, globalization and the progress in communication.  We believe the Showa Denko Group’s mission is to bring the dreams of humankind into reality through innovation in chemical technology.  This belief is summarized into the simple and strong words of “Shaping Ideas.”

2.Pencil as the symbol of “Shaping Ideas”
“Writing with a pencil” symbolizes the work of shaping ideas so as to realize dreams and wishes.  Furthermore, as one can immediately start writing with a pencil whenever a good idea occurs, this drawing symbolizes our firm intention to carry out business activities with great speed.

For further information, contact:
IR & PR Office, SDK (Phone: 81-3-5470-3235)